49 episodes
Last episode 1 month ago

Lea Pica is a guest on The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers

Episodes Lea Pica appeared on:

Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes

Jan 8, 202056 minutes

With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success.

Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)

In This Episode, You’ll Learn…

  • Who should read his latest data storytelling book and what they’ll be able to do after
  • How to avoid the communication and ethical pitfalls of common “data forgeries”
  • A deep dive into narrative arc structure, a vital missing ingredient from many presentations
  • How to use analogies and metaphors to explain complex and technical concepts
  • Successful strategies for effecting change in an organization’s data democratization process

People, Blogs, and Resources Mentioned:

How to Keep Up with Brent:

To view the show notes & resources for this episode, visit LeaPica.com/053.

Telling a "DataStory" the Way Your Stakeholders Need with Nancy Duarte

Nov 5, 201962 minutes

Present Beyond Measure Ep. 050

The Subtle Ways Your Charts Can Lie With Alberto Cairo

Oct 11, 201978 minutes

Present Beyond Measure Ep. 049

Humanizing Your Audience and Customer Engagement with Carlos Gil

Sep 26, 201964 minutes

Present Beyond Measure Ep. 048

Habit-Forming Presentation Hacks with Nir Eyal

Sep 11, 201944 minutes

Present Beyond Measure Ep. 047

Data Presentation + Storytelling Course Case Study with John Reinesch

Aug 20, 201939 minutes

Present Beyond Measure Ep. 046

Presenting Split and AB Testing Results with Valerie Kroll

Jun 13, 201956 minutes

Present Beyond Measure Ep. 045

Presenting Marketing Measurement Effectiveness with Gary Angel

May 22, 201969 minutes

Present Beyond Measure Ep. 044

How To Create A Killer Webinar That Closes Customers with Tim Paige

May 2, 201977 minutes

Present Beyond Measure Ep. 043

3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

Feb 7, 201955 minutes

Present Beyond Measure Ep. 042

How to Get Paid to Speak with Grant Baldwin of The Speaker Lab

Nov 22, 201859 minutes

Present Beyond Measure Ep. 039

Presenting Your Way to Thought Leadership with Moe Kiss

Nov 14, 201863 minutes

PBM 038

Learning Google Adwords and Analytics Like a Boss with Benjamin Mangold

Apr 18, 201854 minutes

Present Beyond Measure Ep. 032

Practical Data Storytelling with Cole Nussbaumer Knaflic

Sep 29, 201654 minutes

PBM 023

Creating a Data-Savvy Stakeholder with Juice Analytics

Aug 4, 201654 minutes

PBM 021

Primp Your Slide Vol. 3: Comparing Volume, Trend, + Growth in One Visualization

Mar 7, 201631 minutes

PBM 016 - Video on Site

Listen Now