episodes of The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers
Jan 8, 2020 • 56 minutes
With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success.
Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)
To view the show notes & resources for this episode, visit LeaPica.com/053.
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