episodes of The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers
Feb 7, 2019 • 55 minutes
Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.
In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.
In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.
In This Episode, You'll Learn…
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