Breaking Down the Marketer - Developer Silos with Simo Ahava
May 31, 2018 • 63 minutes
*Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episode
Simo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and also writes a popular blog on all things Google Analytics and Google Tag Manager development. Google has appointed him as a Google Developer Expert.
Simo is especially interested in the interface between marketing and development, and his focus is on increasing awareness, skills, and critical thinking around data. And in this episode, Simo brings his extensive knowledge of website development, along with ideas for achieving an integrated marketer / developer ecosystem by dropping silo’s and labels, and advice for presenting and growing by observing and taking risks.
How to Keep Up with Simo: * www.simoahava.com
To view the show notes & resources for this episode, visit LeaPica.com/033.
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