Primp Your Slide Vol. 3: Comparing Volume, Trend, + Growth in One Visualization

Mar 7, 201631 minutes


Today’s Primp Your Slide submission comes courtesy of Jennifer Yacenda of Starwood.

She sent in a doozy of a viz; a dual axis bar / line chart showing the revenue monthly trend, growth and projected targets for four digital marketing channels.

To view the companion video tutorial and resources for this episode, visit LeaPica.com/016.

In This Episode, You’ll Learn:

  • How to apply the P.I.C.A. methodology to create a viz that supports your insight
  • How choosing the right chart type is crucial to understanding your data
  • The in’s and out’s of using a small multiples chart to show trending between segments
  • How to use color to strategically emphasize your big message
  • How you can submit your own troublesome charts and sneaky slides for a free video podcast visualization renovation!


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